10. RIM BlackBerry Torch 9800
Research In Motion certainly had the buzz in its favor for the release of its BlackBerry Torch 9800, and while the reviews weren't uniformly stellar -- not enough to prompt proclamations that RIM is back in a big way, anyway -- the Torch was still one of the better smartphones of the year and one of the best RIM's come out with in some time.
RIM, for its part, played up the right things, including flexibility for touch-screen and physical keyboard users alike thanks to a slide-out physical keyboard and the strength of the BlackBerry OS 6.0 software release. RIM is losing ground to both Apple and Android -- and its opening BlackBerry Torch sales weren't off the charts -- but its BlackBerry shipments had also increased 41 percent year-over-year by the end of the second quarter of 2010. RIM's down, but far, far from out.