It's Not You, It's Me: 10 Reasons Behind The Apple-Google Breakup

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The Launch of Android

In the early to mid-2000s, Google was known almost exclusively as a search engine giant. With its simplistic user interface embraced by Web surfers around the world, the Mountain View, Calif.-based company rapidly stole market share from rivals Yahoo and AOL.

But, in November 2007, Google thought outside its search engine box and decided to try its luck in the software space, launching Android, its homegrown mobile OS for smartphones. It was a move that would eventually propel Google to the top spot in the mobile OS market. It was also a move that pitted it directly against its then-partner Apple.

Today, Apple’s iOS and Google’s Android collectively account for 83 percent of the smartphone market, IDC reported in May. Android is the overall winner, though, holding 59 percent.

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