Inside The Launch Of Amazon's New Kindles

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Big Splash At The Santa Monica Airport

Amazon last week unveiled its new Kindle Fire HD Wi-Fi and 4G LTE tablet PCs, the new versions of its Kindle e-reader, including the new Kindle Paperwhite, and the new services to go with the hardware at an event held in a hanger of the tiny Santa Monica, Calif., airport.

Why Santa Monica? There were no solid reasons offered. speculated that the small Santa Monica airport may have been more convenient for Bezos than LAX might have been, or perhaps the location was chosen in order to be close to Hollywood, which is the source of much of the content expected to be run over the Amazon devices.

Regardless of locale, the announcement made a big splash. Here's a look from inside the event.

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