Cook Tackles Five Hot Questions Facing Apple

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On A Cheaper iPhone ...

Cook was asked about the possibility of a cheaper iPhone -- again -- and he neither dismissed nor embraced the idea. But he did say that Apple is looking at lower price points for some products and noted the significant price reductions for the iPhone 4 and iPhone 4S following the iPhone 5's launch.

"We are making moves to make things more affordable," Cook said.

However, Cook explained, his objective isn't to take an existing product and simply lower the price. He cited as an example the original iPod, which cost $399 at launch, but today an iPod Shuffle costs just $49. "Instead of saying, 'How can we cheapen this iPod to get it lower,' we said, 'How can we do a great product?' And we were able to do that," Cook said.


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