Five Up, Five Down: The Good And The Bad Of The New Amazon Fire Phone

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1. Pro: Unique Features

The hype builder leading up to the event was the rumor of Amazon building a "3-D phone," which it delivered, but not really.

Dynamic Perspective is a unique, fun, consumer-driven feature where maps and images can be adjusted by tilting the phone and viewed from different perspectives, giving them a 3-D look.

Firefly is another new feature that shoppers will love. This feature turns the phone into a tool to recognize book covers, appliances, songs, movies, and much more. You can instantly shop for these items through the Amazon Prime ecosystem.

Both these features are developer-friendly.

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