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Amazon Disrupts Tablet Market: Meet The $50 Fire Tablet, And Family

Amazon fights Apple in tablet market on price with affordable $50 Fire tablet.

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Amazon Tablet Assault

Amazon stooped to a new (pricing) low in the tablet wars undercutting archrival Apple with a $50 Fire 7-inch tablet, announced last week, ideal for consuming Amazon's massive library of digital movies, music, e-books and games.

Amazon also unleashed a new 8-inch Fire HD 8- and 10.1-inch Fire HD 10 -- both also aggressively priced. Amazon's Fire HD 8 starts at $150 and Fire HD 10 at $230. By comparison, earlier this month Apple released its 8-inch iPad mini 4 starting at $530. The iPad Pro 12-inch tablet starts at $800.

The rev in Amazon's tablet lineup also included the OS 5 Bellini operating system, bringing Amazon enhancements to the user interface that give a more typical Android OS feel and also make it even easier to discover content from the home screen and buy it. All the new Amazon tablets are available for preorder with a ship date of Sept. 30.

Here is a look at Amazon's new tablet lineup, starting with the Amazon Fire 7.

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