It's Finally Here: 5 Scenes From The iPhone 6s Launch

The Wait Is Over: iPhone 6s Arrives

Loyal customers cheered Friday as the doors to the Apple Store finally opened -- marking the launch of the iPhone 6s and iPhone 6s Plus, Apple's newest version of its flagship smartphones.

Apple unveiled upgrades to its trademark iPhone 6 smartphone earlier in the month. Apple's new iPhone 6s and iPhone 6s Plus provide important updates to the company's iPhone 6, released last fall. While the iPhone 6s and iPhone 6s Plus tout the same design as their predecessors, with 4.7-inch and 5.5-inch screens, respectively, they will have new stylistic options, such as a new Rose Gold finish and a 7000 series aluminum frame.

Following are five scenes from Apple's iPhone 6s launch Friday.

1. A Long Wait

Many Apple customers had waited as long as 10 hours to get their hands on the new iPhone 6s.

Tommy Krick, one of the customers in line at Boston's Boylston Street Apple Store, waited around seven hours for the new 4.7-inch version of the phone with his friends.

"I've always had an iPhone," he said. "It has the qualities of an iPod, iPad and laptop all rolled into one."

2. Camera Quality

Camera quality was an overwhelming feature that customers were most excited for in the new iPhone 6s.

"I'm excited for the camera on the iPhone 6s … I've heard it's much better," said Danny Clark, who had waited for the iPhone 6s since midnight.

The new iPhone 6s will contain an all-new 12-megapixel iSight camera. Internally, the iPhone 6s will contain Apple's quicker processor, the 64-bit A9 chip, as well as 2 GB of RAM. In addition, the new iPhone 6s brings in new options, like a 3-D Touch capability, which enhances how users touch their phone screens.

3. Apple Over Galaxy

In late August, Samsung unveiled its newest big-screened smartphone, the Galaxy S6 Edge+, hoping to attract users who like bigger screens. With a 5.7-inch display, Samsung's newest phone plays into a trend that has hit the U.S. market over the past year -- big-screened phones, dubbed "phablets."

However, Apple customers remain committed to the iPhone 6s' 4.7-inch and 5.5-inch screens. "The iPhone 6s is better than the Galaxy… it's all about the brand," said Krick.

4. Other Cool Features

Customers in line were also eager for other new Apple products.

The iPad Pro, which will be available in November, will vary in price, from $799 for the 32-GB version to $1,079 for the 128-GB version.

Also detailed during Apple's special event earlier in the month was the 7.9-inch iPad Mini 4 for $399, as well as an upgraded Apple TV with a modern OS, a newly designed remote, and new Siri voice command capabilities.

"I think a lot of people are excited for the new Apple TV," said Dallas Koesteo, who had waited in line overnight to get the new iPhone 6s.

5. Apple Watch

Though excited about the iPhone 6s, Apple customers were still apprehensive about the Cupertino, Calif.-based company's newest product to hit the market -- the Apple Watch.

Sara Saab, who waited in line to replace her iPhone 5 with a new iPhone 6s, said she thinks the Apple Watch has gained traction in the consumer market, but the product still has room for improvement with future upgrades.

"I think the Apple Watch is cool, but future upgrades will be better," she said.