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Apple And The Channel: Tekserve CEO On The Changing Relationship Between Apple And Partners

The closing of Tekserve may mark the end of an era for the Apple channel -- and offer a preview of what Apple partners should focus on in the future.

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The End Of An Era (And A New Beginning)

Apple reseller and service provider Tekserve moved to its current location on West 23rd Street in Manhattan in 2001 -- at a time when the neighborhood was "very Bohemian" and boasted relatively affordable rents, Tekserve CEO Jerry Gepner told CRN.

"It is now a very upscale neighborhood, and so the gentrification of Manhattan in general has had an impact," he said.

Rising rents were one of the key factors that went into the recent decision to shutter Tekserve after nearly three decades in New York.

Add that to the fact that Amazon and other e-commerce players have become massively successful -- and that Apple has opened six retail stores in Manhattan alone -- and the closure of Tekserve starts to seem like it was a bit inevitable, Gepner said. The planned closure "was not a snap decision -- it was not a knee-jerk reaction to something that changed overnight in our world," he said.

In a wide-ranging interview with CRN, Gepner also shared his opinion of Apple's channel friendliness, what's changed for partners of the company, and his view of the opportunities for Apple channel partners in the future -- including Tekserve, which will continue on as a specialized Apple solution provider.

 
 
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