Changing Its Tune On Price?
After a longstanding avoidance of "budget" devices, Apple seems to be changing its tune. A year after debuting the lower-priced iPhone SE, Apple this week introduced a new iPad aimed at affordability -- while also cutting prices on a few products. This trend toward is certainly not across the board in Apple's product line: the company's recent MacBook Pro refresh upped the price tag significantly, and rumors suggest the iPhone 8 could be priced in the ballpark of $1,000. So, it's clear that the new Apple will still fully embrace premium -- it'll just have a wider variety of price points for buyers.
To give a sense of how Apple's prices compare, in the following slides we've ranked the starting prices of Apple's current iPhones and iPads, from least- to most-expensive.