The 10 Biggest Apple Stories Of 2017
1. The iPhone X
The biggest story of the year for Apple was the iPhone X, not just because of its significance as a milestone in iPhone history, but also because of the controversy that the $999 device generated. The price tag put Cook and other executives on the defensive, with Cook arguing on "Good Morning America" in September that $999 is "a value price actually for the technology that you're getting." The security of Face ID facial recognition, the removal of the home button, and the camera notch at the top of the display also ignited much debate. At 5.8 inches, the iPhone X has the largest display ever on an iPhone, and features the first "edge-to-edge" iPhone design (aside from the camera notch). Additionally, the display switches to OLED technology for improved colors and contrast -- and, as mentioned, replaces Touch ID with Face ID for unlocking the phone. Meanwhile, the iPhone X comes with wireless charging and improved augmented-reality capabilities, as well as a dual-camera setup and the speedy A11 Bionic processor. The smartphone in general "has become so essential in our daily lives, [and] people want it to do more and more and more," Cook said during the "Good Morning America" interview. "And so we built more and more technology in [to the iPhone X] to be able to do that."