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Mobility News

The 10 Biggest Apple Stories Of 2017

Kyle Alspach

9. Apple Falls Further Behind On Smart Speakers

2017 has been the year that the smart speaker trend, popularized by Amazon's Alexa-powered Echo devices, truly took off. But Apple was left out. As Amazon, Google, Sonos, Samsung, and other vendors launched voice-controlled speakers, Apple stumbled in the launch of its initial smart speaker offering, the HomePod. Apple had announced the HomePod in June, and said the Siri-powered speaker would debut in December. But the company ended up pushing the launch into early 2018 ("we need a little more time before it's ready for our customers," Apple said in a statement). The delay is significant not just because it means Apple misses the holiday shopping season. It also underscores the fact once again that Apple had a big head start on voice recognition -- Siri first came out in 2011 -- but failed to capitalize on the technology in the way that Amazon and Google have.

 
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