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Samsung Mobile Channel Chief Mike Coleman On Unlocking 'Explosive Growth' In The Channel And Partner Recruitment For 2018

Kyle Alspach

What new investments are you making into the channel in 2018?

We're significantly adding to the number of folks on the team. We are working more closely with our fielded sales force--key account managers and business account managers. We're working more closely with them, in terms of working more closely with the channel, to truly extend the reach. We're investing in some of the fundamentals of the channel, from an MDF perspective, from awareness campaigns, from channel programs on the back-end, the front-end. We're working more closely with certain partners like the mobility solution partners that want to team with us.

 
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