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Samsung Mobile Channel Chief Mike Coleman On Unlocking 'Explosive Growth' In The Channel And Partner Recruitment For 2018

Kyle Alspach

How does the opportunity you see right now for Samsung and partners compare to what you've seen at your previous companies?

I liken this to being similar to my experience at HP, when we were just starting to embrace the channel. And as you know, that's been explosive growth in the multi-billions through the channel. I liken it to the level of excitement and engagement, the support we have from Samsung corporate, the support we have from Samsung local and [Samsung Electronics America], the drive to build out our mobile channel practice, the support we're getting for that. And the excitement and energy we're feeling from the partners--both those that we've already engaged with and those that we are prospecting with. It's a very exciting time. You couple that with the products that we have, which are just amazing, and can solve business problems. We are on a recruitment campaign, we've tailored many of the products to the verticals we just talked about to solve real business problems. We've enterprise-enabled much of our technology, to make sure it solves business problems. And we've introduced new ways to go to market, like device- or mobility-as-a-service. So those are the tenets of our model. We've seen good traction, and I think we will see exponentially more traction and more significant growth in 2018 and beyond.

 
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