Samsung Mobile Channel Chief On Going Channel-Only For The New Galaxy Tablet And Samsung's 'Growth Tear' In B2B


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Samsung's Channel Push

The past few weeks have been huge for Samsung's efforts to make greater inroads into the B2B market with the help of IT channel partners. First, Samsung launched an Enterprise Edition for the new Galaxy S9 smartphone, which is being sold unlocked by channel partners. The Enterprise Edition S9 features enterprise customization through Knox Configure and simplified deployment capabilities via enterprise firmware over-the-air. Then, Samsung debuted a new rugged tablet that is exclusive to the channel -- the Galaxy Tab Active2 -- which includes special capabilities for a number of industry verticals. The Tab Active2 is the first LTE-enabled tablet from Samsung that's being sold exclusively by channel partners.

The launches are "a huge testament to the strength and the potential of our B2B push into the channel," Samsung mobile channel chief Mike Coleman told CRN. "We're starting to build B2B-specific devices that solve real business problems and that partners can make money on."

Coleman sat down at Samsung's offices in New York to discuss the channel opportunities for the new devices and how Samsung has enhanced its program for solution providers. "We're on a growth tear," he said. "We've added folks to the [channel] team. We're bringing new products to market that are B2B-specific. And I think you'll see that continue."

What follows is an excerpt of CRN's interview with Coleman.



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