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Apple's iPhone Lineup, Ranked By Price

Apple this week is launching a special edition of the iPhone 8 and iPhone 8 Plus to extend the company's spring smartphone lineup.

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iPhone X

Starting price: $999

At 5.8 inches, the iPhone X has the largest display ever on an iPhone, and features the first "edge-to-edge" iPhone design (aside from the camera notch). Additionally, the display switches to OLED technology for improved colors and contrast, and replaces Touch ID with Face ID facial recognition for unlocking the phone. The $999 starting price has made the iPhone X the most expensive iPhone to date, and the price tag has at times put Apple CEO Tim Cook and other executives on the defensive. Last fall, Cook argued on "Good Morning America" that $999 is "a value price actually for the technology that you're getting."

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