Head-To-Head: Apple iPad Vs. Samsung Galaxy Tab Active2


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Target User

Apple launched its new iPad during an education-themed event at a Chicago school, as a way to highlight the applicability of the iOS tablet to K-12 settings. Apple said the iPad will be ideal for use with the forthcoming Schoolwork app, which will enable teachers to create assignments and view the progress of their students. The iPad is also, of course, aimed at consumer use.

By contrast, Samsung is targeting the Galaxy Tab Active2 for verticals including manufacturing, transportation and retail. Key uses for the Android tablet include replacing paper-centric processes like enterprise asset management (i.e., for field work such as managing inventories and doing inspections). Importantly, the Tab Active2 will be sold exclusively by Samsung's IT channel partners, so the tablet won't be available directly from Samsung.com or from retail stores.



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