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HP Personal Systems President Alex Cho On Topping Apple At Security And Why Device-As-A-Service Is 'Growing Rapidly'

The recently named head of HP's devices business shared his priorities and strategy for the company's commercial PC business.

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Cho On The Record

HP Inc. is doubling down on design, security and premium as it looks to the next phase of innovation in its market-leading PC business. That's the message from Alex Cho, the recently appointed president of HP's personal systems business, who sat down with CRN this week at HP's headquarters in Palo Alto, Calif. In mid-June, Cho succeeded Ron Coughlin, who departed to become the CEO of Petco. Partners have told CRN that the appointment of 23-year HP veteran Cho, who most recently ran HP's commercial PC business for four years, suggests the company won't miss a beat in seeking to continue driving growth in PC. HP's fiscal second quarter, which ended April 30, marked the sixth consecutive quarter of double-digit growth for the personal systems division even as the PC business overall remained sluggish.

Following the leadership change in personal systems, HP remains as focused as ever on innovation and on grabbing share from competitors such as Apple, Cho said. In a nutshell: "We've got a lot more coming across the broader portfolio," he said -- adding that the company's culture now fully supports doing new things and making big bets. "The energy of the people and the leadership team is at a level that is infectious," Cho said.

What follows is an edited portion of Cho's conversation with CRN.

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