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HP Personal Systems President Alex Cho On Topping Apple At Security And Why Device-As-A-Service Is 'Growing Rapidly'

The recently named head of HP's devices business shared his priorities and strategy for the company's commercial PC business.

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How can channel partners get involved with commercial VR?

VR today has been largely consumer. Where we believe there's a lot more upside, longer-term, is on commercial. For us, commercial is a space where we're able to bring new immersive experiences, and offer them to areas that are ripe for what VR brings. I'll give you a few examples. With training, the ability to enable first responders to train. The ability to use VR in health care, so you can simulate and practice procedures ahead of time. Stanford used our Z VR solution ahead of a procedure they did with some conjoined twins, just as an example. The largest deployment of VR is around "Jurassic World," at 112 Dave and Buster's locations, and that is on HP solutions. We have pilots in place around design firms that develop concepts, and render them faster and in a more-tangible way, for their customers. And all of this for us is about creating products and solutions that enable those new use cases in the commercial space, and leveraging our channel to be able to get them out there. It's early, and we think it's very promising as we go forward.

We talked earlier about premium -- all of the things that apply to premium, apply here. Higher-end systems, attach. It's really stickier because it's a more-relevant dialogue, around use cases and specific verticals. From our partners' perspective, all the goodness of premium applies here.

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