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HP Personal Systems President Alex Cho On Topping Apple At Security And Why Device-As-A-Service Is 'Growing Rapidly'

The recently named head of HP's devices business shared his priorities and strategy for the company's commercial PC business.

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Your predecessor had brought a focus on consumerizing the commercial PC lineup. Is that remaining status quo under your leadership?

There's a lot that we're going to continue. The business strategy is pretty simple -- there are two things that we're doing. One is that we will reinvent PC experiences. And it's not just hardware, but it's curating hardware and software. We have increased data to make these devices more intelligent through AI. Four years ago, people said the PC was dead. I would argue innovation is driving new experiences and excitement. The ambition is to make these [HP] devices the most exciting devices. The energy around them already is very high, and we can only do more. Who would've thought we would've been growing six quarters of double-digit growth? That's part one -- creating the most exciting devices. And then secondly, to transform our portfolio to these higher-growth segments. And as part of that, device-as-a-service is key. We can build solutions for spaces that also are managed through device-as-a-service, where we pull rich telemetry and analytics so that it's more intelligent for end users and IT managers. And it's across multiple operating systems and types of devices. I just think there's magic in that. And then buttressing both is leadership in security. And then as well, leveraging the muscle and the reach of our channels.

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