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Apple, Hackers And MSPs: 5 Questions With Addigy CEO Jason Dettbarn

Dettbarn, whose company specializes in Apple device management software, speaks with CRN about the recent iMessage exploit, Apple’s product announcements this week and Addigy’s expanded efforts with managed services providers.

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What are your expectations for the forthcoming M1X MacBook Pro models?

Dettbarn said he expects incredible performance and increased demand from employees and businesses for the new MacBook Pro. He’s expecting Apple to unveil new MacBook Pro models featuring the next-generation Apple Silicon processor—rumored to be known as the M1X—within two weeks to a month.

Apple’s first-generation Arm-based Mac processor, the M1, has been a massive success for the company and “exceeded everyone’s expectations,” Dettbarn said. Apple has reported that the inclusion of the M1 in models such as the MacBook Air and entry-level MacBook Pro has been the key to driving increased Mac sales in recent quarters.

Now, it appears Apple is set to launch an even faster in-house chip for its higher-end MacBook Pro lineup—and Dettbarn said he’s “expecting extraordinarily great performance” from the M1X MacBook Pros.

For businesses—especially those with employee choice programs about which devices to use—“I think you’ll see [Mac] expand at an even faster rate than it has the last couple of years,” he said. “I’m expecting this is going to create an even larger divide [with the PC] in terms of employee choice. People are going to choose the Mac more than ever before.”

 
 
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