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Apple’s ‘Peek Performance’ Event: 6 Biggest Announcements

The Apple rumor mill still has some wins, but the tech giant shocked with a new supersized chip and high-end machine that’s all business.

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Rumors were confirmed at Apple’s “Peek Performance” event Tuesday, but the Cupertino, Calif.-based tech behemoth had a few tricks up its sleeve – successfully head-faking with a couple of high profile releases that flew under the leakers’ radar.

It’s been a transformative couple of years for the company – since announcing that it would begin producing its own silicon chips to power its devices, leaving former partner Intel out in the cold. But the M1 series of chips proved to live up to the hype, delivering speeds that crushed competitors. Apple dropped its biggest bombshell during the event: the M1 Ultra chip, promising unheard of performance eclipsing that of its first M series chips.

Jason Dettbarn, founder of Addigy, an Apple device management software company, said the company’s unveilings may be part of a larger strategy focused on education and professional content creators. “We’ve gone back to the roots of serious creative tools,” Dettbarn said. “This event showed they are going back to what is needed for the high-performance business market. I’m excited because they are stretching the depth of their tools.”

CRN takes a look at all the six biggest announcements from the big event.


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