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HP President Alex Cho On Making Millennial-Friendly PCs And Why It's A 'Scale Year' For Device-As-A-Service

The head of HP's PC business sat down with CRN at CES 2019 to discuss the company's latest advances in laptops and desktops along with growing services opportunities for partners.

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What do you think is still underappreciated about what you're doing in your personal systems business?

This DaaS platform is very meaningful. We're taking everything we've learned about how to make, maintain and manage PCs, and building it into an intelligent platform that can help our customers. As I mentioned, this is the year we're going to scale. The value for IT and end users is real. We're seeing ongoing demonstration and proof points. I think that's an area for more visibility.

The second area is we're very serious also about continuing to grow our attach. We're designing for it increasingly. Very simple things—when you design for it, you introduce accessories at the time of [the PC launches]. You introduce them in marketing materials together. We're making sure we have programs that support them, and making sure that the experiences are really complementary. We have a lot that we have done, and we have a lot more coming. And I actually think both of those areas will be very material for our partners as well. And there's a lot more there that we're excited about.

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