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HP President Alex Cho On Making Millennial-Friendly PCs And Why It's A 'Scale Year' For Device-As-A-Service

The head of HP's PC business sat down with CRN at CES 2019 to discuss the company's latest advances in laptops and desktops along with growing services opportunities for partners.

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How do your CES launches set the tone for your direction this year in personal systems?

Our announcement spans our consumer business, our commercial business, our gaming business—and what you'll see is a focus on our display technology across all of them. One key area that we've been spending a lot of time watching is the ‘modern lifestyle’—where people are looking for technology that integrates into their life. Not just functionally, but designwise. Among millennials, among Gen Z, their technology is a reflection of themselves. One key pillar of what we see as happening in the market is design that matches who they are functionally as well as design aesthetic. The second key area is all around security—and also privacy. We see that for commercial customers, they are very much concerned about people looking over their shoulders on their devices. So Sure View is big for us. You've seen that in our notebooks, and we've now integrated it into our all-in-one and displays. That is huge because 70 percent of offices are becoming more open. And feedback among employees is that they don't feel as private.

And when we're watching where people work, millennials are not just working at their desks. At our site, they're always in the patio working—they're outdoors, they're in coffee houses. And so with our latest EliteBook, we made it brighter—it's the brightest screen out there. That is important so you can work from brighter ambient light conditions outside.

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