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HP’s Christoph Schell On Amplify Data Insights Launch, ‘Getting Better’ At Managing Supply Constraints

Schell, chief commercial officer at the PC and printer giant, tells CRN that HP is bringing predictive analytics to partners that will be highly useful in a supply-constrained environment.

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Schell On The Record

HP Inc. is seeking to help partners enter into a new phase of data-driven growth with the launch of the HP Amplify Data Insights offering, according to Christoph Schell, chief commercial officer at the PC and printer giant. Launched on Wednesday in connection with HP’s virtual Reinvent 2021 partner conference, Amplify Data Insights aims to bring partners valuable analytics that can be used to help grow their sales with new and existing customers. The program requires partners to opt-in to share their own data, and then combines the partner data with other sources including HP data and third-party research. The offering is now available to partners in the Power tier of the HP Amplify partner program

The launch of Amplify Data Insights is also timely due to the ongoing PC supply shortage, which has made planning ahead more of a necessity than ever. The offering can provide predictive insights to partners that can help anticipate upcoming customer needs, which is particularly useful in a supply-constrained environment, Schell said.

“This platform is going to give our partners a lot more insights into how business will plan out. And the further they can predict that, the better,” he said. “Getting our ecosystem of partners and customers into demand planning—that’s where the opportunity is in this environment.”

In an interview last week at HP’s headquarters in Palo Alto, Calif., Schell provided more details on Amplify Data Insights and about how HP is addressing the PC supply situation--which stems from a shortage in key components such as semiconductors along with massive supply chain disruption.

What follows is an edited portion of CRN’s interview with Schell.

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