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HP’s Christoph Schell On Amplify Data Insights Launch, ‘Getting Better’ At Managing Supply Constraints

Schell, chief commercial officer at the PC and printer giant, tells CRN that HP is bringing predictive analytics to partners that will be highly useful in a supply-constrained environment.

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I know that HP Amplify has had data sharing as a component since launching last November — how is this advancing that initiative?

Up until now, we managed to onboard the data from these three sources into one database. We had a couple of pilots to inform how we think about HP Amplify Data Insights. And now we’re opening it to all our Power partners—all the ones that are qualified to engage with us. We’re moving from the pilot stage to taking it to everybody globally.

What have you been hearing from partners about the value of this data sharing program?

Just before the summer, I got a bunch of calls from partners that were with us in some of the pilot programs, and they were like, “Christoph, this is awesome.” I have, all of a sudden, insights into my existing accounts, benchmarks from other partners in other countries, operating in similar verticals, that I never had before. And this is actually informing my whole plan. This is informing how I’m engaging. I think I have a much better understanding of the opportunities ahead—but also [about] what my customer might be looking for from me in the future. And so there’s real value here … Also the engagement is not dependent on getting together. They can go on the HP portal, they can start inquiries and get the information pretty much every minute of the day, whenever they want to do it. So, the frequency of engagement is increasing—and by that, obviously, the opportunity is increasing.

 
 
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