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HP’s Christoph Schell On Amplify Data Insights Launch, ‘Getting Better’ At Managing Supply Constraints

Schell, chief commercial officer at the PC and printer giant, tells CRN that HP is bringing predictive analytics to partners that will be highly useful in a supply-constrained environment.

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How will this platform be helpful in the current supply-constrained environment?

This platform is going to give our partners a lot more insights into how business will plan out. And the further they can predict that, the better. Because we are relying on our partners’ forecasts right now to inform our own supply chain. And the more detail that is [included]—not just the amount of PCs that they want to sell, but what type of PCs, down to the platform, down to the SKU level—this is where real quality is created for managing in a supply-constrained environments. So I think getting our ecosystem of partners and customers into demand planning—that’s where the opportunity is in this environment.

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