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HP’s Christoph Schell On Amplify Data Insights Launch, ‘Getting Better’ At Managing Supply Constraints

Schell, chief commercial officer at the PC and printer giant, tells CRN that HP is bringing predictive analytics to partners that will be highly useful in a supply-constrained environment.

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You’ve been working more closely with components suppliers — do you see that easing the constraints in the near future?

I think we see that already. I think the closer you work with a supplier—the more strategic the supplier is into the value proposition that you’re selling—the better the outcome. And the degree of how we work together has intensified.

For partners who are dealing with constraints and delays, what sort of encouragement do you have for them?

The encouragement I have is that we are working on it. We are learning every day how to operate better in a supply-constrained environment. That doesn’t mean that the supply constraint will go away. We’re just getting better at managing it. And we’re far from perfect. But if I go back to where we were a year ago compared to where we are now, I think things have improved. When we give a date, more often than last year, that will actually stick and we’ll ship to that date. When we give you an outlook on, “we think this particular product will ship in X days”—we’re getting more accurate there.

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