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Intel Exec: Project Athena Offers New Refresh Opportunities For Partners

'It comes down to having a clear vision for A) what the laptop is good at and why it's so important in people's lives and then B) what's going to be new and exciting and different about the experience,' Intel executive Josh Newman tells CRN in an interview.

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How integral is Project Athena to Intel's new laptop push?

Very, so if you saw [the presentation from Intel executive] Chris Walker, he talked about our new platformation strategy, and Project Athena is really the first target, the modern consumer or the mobile go-getter that we defined. So it's taking a platform approach, thinking about [how] our north star is the customer and what they need and what they'll need in the future. That's the new platform approach, and we'll do that in other segments in time as well.

But this is really setting our new PC strategy in motion, of course building on the amazing technology we built, like the Ice Lake processor. And so it is, it's a big year, and we think the laptops that are going to come out of this are going to be very, very compelling. And each year, we're going to keep pushing the value proposition further.

You said you're looking to apply this new platform approach to other segments. Does that mean segments like desktop? What does that mean?

It means if you look at the growth segments that [Intel executive Chris Walker] shared earlier, we've got gaming, we're got commercial. So as we look at those segments, we're also thinking about, how do you apply the platform approach? We actually have a lot of great initiatives. The markets are growing great, but we think this user-centered platform approach is really important for the future. So that's kind of what I mean, but nothing specific to announce yet.

For other segments, will it be called something else?

No comment. Don't know yet.

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