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Microsoft Stores Closing: 5 Big Things To Know

The company's retail stores served as a unique showcase for Windows 10 devices but failed to get the sort of traction enjoyed by Apple's popular stores.

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Increased Emphasis On Digital

Microsoft said it will continue to invest in its online storefronts and its digital stores for Windows and Xbox. New services include one-to-one video chat support, online tutorial videos and virtual workshops, the company said. Microsoft’s hardware and software sales have continued to shift online as its product portfolio has evolved to digital products including Microsoft 365, gaming and entertainment, Microsoft Store corporate vice president David Porter said in a statement.

“We have seen strong growth on and our digital Xbox and Windows storefronts, reaching up to 1.2 billion monthly customers in 190 markets,” he said. “We will make our digital storefronts the best place to learn, buy and receive support across software and hardware.”

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