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Microsoft Stores Closing: 5 Big Things To Know

The company's retail stores served as a unique showcase for Windows 10 devices but failed to get the sort of traction enjoyed by Apple's popular stores.

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Magnet For Business Customers

The Microsoft stores did provide value for some solution providers, however. Michael Goldstein, president and CEO of LAN Infotech, a Microsoft partner in Fort Lauderdale, Fla., said he frequently received referrals from Microsoft that originated from business customers showing up in the Microsoft store in his area. "We've gotten a lot of business out of there," Goldstein said. "We had a good relationship with the store ... I'm sorry to see it go."

The Microsoft stores also played a unique role by having business-oriented PCs available for customers to check out--something that big-box retail stores don't offer, Goldstein said. "The advantage of having that Microsoft store is you could actually send the client in there to touch and feel business devices," he said.

 
 
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