Aside from the usual Hollywood glitz and glamour aimed at Gen Z, Samsung Electronics’ annual Unpacked event Wednesday was mostly a confirmation of weeks of leaks surrounding the company’s flagship Galaxy S22 line of mobile devices. The company also offered the first glimpse of the Galaxy S8 tablet lineup and new sustainability efforts built directly into the new releases.
Unpacked 2022 is Samsung’s annual showcase of new devices in its stable and is generally considered the company’s biggest and best show of the year. This year’s event was livestreamed via the company website and simultaneously on YouTube. More than 250,000 people were logged onto the YouTube showing alone.
Samsung President TM Roh spent a great deal of time outlining the company’s sustainability efforts, saying, “It’s all part of our journey to create a better future.” But he saved his biggest accolade for Samsung’s flagship smart phone, the S22 Ultra: “It’s the ultimate smartphone.”
Here are the five biggest reveals from Unpacked 2022.