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Samsung Mobile Channel Chief On Getting 'Tremendous Traction' With Solution Providers

Samsung executive Mike Coleman tells CRN that Samsung's mobility business has been generating triple- digit growth via channel partners, driven by partner program investments and new devices such as the Galaxy smartphone series.

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What are the key features for businesses with the Galaxy S10? 

The real idea here is to take what we've learned in the consumer world, and then build on that as a feature stack that will enable businesses to really take advantage of the phone and the new features. For example, the camera—with the wide angle and the close-up—that is really compelling for many businesses including health care, retail, manufacturing, warehousing. And public safety is a huge play for us with some of the new devices, which you'll see even more of forthcoming that will be specific to public safety, for example. So we're actually building more and more business-specific features into the phones.

I think that you'll find that the 5G-enabled phone would be the next wave. That's mostly for businesses, though I think you'll see some early adopters on the consumer side as well. The 20X speed factor is powerful and compelling.

Is having four different models, instead of just two, partly a business play? So that you can now hit more different use cases with businesses? 

Yes, absolutely. The 10e was designed specifically for use cases around cases, because without the curved edges it's much easier to put a case on it and use it in a ruggedized environment. So the objective here is to have models that fit customer needs, at different price points, different feature sets, in order for us to really be able to cover that spectrum of customer needs. Business customer needs, from our perspective.

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