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Samsung Mobile Channel Chief On Getting 'Tremendous Traction' With Solution Providers

Samsung executive Mike Coleman tells CRN that Samsung's mobility business has been generating triple- digit growth via channel partners, driven by partner program investments and new devices such as the Galaxy smartphone series.

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What sort of growth is the channel business seeing at Samsung? 

In 2018 we doubled the business over 2017—which was doubled versus 2016. So we are growing the business triple digits year over year. This is my mobility channel business here in the U.S. And so we are seeing tremendous traction with many, many resellers. We've created a subgroup called MSPP—Mobility Solution Partner Program—that we launched last year, and that's been tremendously successful. We've seen the partners that became MSSP-authorized, with direct contact to our selling force, have almost tripled their Samsung business as a result of that. And in many cases they're either building mobility practices or strengthening their mobility practices with Samsung. Much of that's because of the public cloud and how that's affecting many of the resellers, where much of the server, storage and networking business will be migrating into the public cloud. And so as a result, we believe the mobility practice is a really good hedge for the partners. We're seeing really interesting growth from partners that are building Mobility-as-a-Service practices. It's an enhanced carrier-like experience where they can kit, stage and configure a device for specific business cases, for specific verticals. It's taking their business to a whole new level, and we're enabling that through a direct connection with our sales force.

 
 
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