Southern Cookin': SED Kicks Off Its 29th Anniversary

SED International recently held a party to celebrate the start of its 29th year in business. The Tucker, Ga.-based distributor invited vendor partners to join employees at its headquarters on July 17th.

Jonathan Elster, executive vice president at SED, thanks employees and vendors for their support. To help celebrate the anniversary, SED held sales specials from 22 vendors on those two days for customers, on July 17-18th.

SED brought in a down-home Southern style caterer for lunch. The menu, which included fried chicken, beef brisket, fried okra, macaroni and cheese and more, would have made Paula Deen proud.

After lunch, the company opened an ice cream bar. Here, sales representatives Karen Speas (left) and Ken Jacobi, put the finishing touches on their creations.

Jeanie Diamond, CEO of SED, poses with her grandsons Evan and Jordy, at the celebration.

Jonathan Elster, with help from Jeanie Diamond and Evan and Jordy, pick winners in an employee prize raffle. SED gave away computer and consumer electronics products donated by the 22 vendors that helped sponsor the event.

Dave Herren, product manager, Jeff Charnote, product manager, Frank Gonzalez, controller and Daniela Gogita, accounting representative, chat while awaiting the results of the prize raffle.

Jeremy Scott, a graphic designer for SED, gives some tips to Evan and Jordy.

Acer employees Jessica Vanderlosk (left) Nader Soudah (2nd from left) and Tony Salem (right) meet with SED marketing manager Adrian Law to discuss how they can help customers. Acer was a sponsoring vendor helping to celebrate the distributor's anniversary and its team got on calls with customers during their visit.

It was a busy day on SED's sales floor as Frank Bollinger (standing, far left) and Jay Muckley (standing, with book) of CyberPower help answer customer and sales rep questions.

"The nice thing about an event like this is it really reinforces the family atmosphere, not only inside the company, but also with both our vendor and customer partners," said Rob Kalman, vice president of U.S. marketing at SED.