HP Hits The Runway During NY Fashion Week

Hewlett-Packard teamed with renowned fashion designer Vivienne Tam to create a special edition notebook.

HP and Tam unveiled the new "digital clutch" on the catwalk this week at Tam's fashion show during New York's Fashion Week at Bryant Park.

Leveraging HP's "The Computer Is Personal Again" campaign, the notebook is "positioned to become the ultimate tech accessory for fashionistas around the globe," according to an HP release.

The digital clutch marks the first time HP has partnered with a famous designer to create a notebook PC, according to the company. Tam also worked with HP to design the notebook's accessories and packaging. "When I was approached by HP to create a special edition notebook, I could see the design in my head instantly," said Tam in a statement. "The notebook is a true reflection of the needs of a modern woman who cares about fashion but is also passionate about her technology. I wanted to create a notebook that would appeal to women of all ages, ethnicities and income levels across the globe."

The top of the notebook features a bright red look with peony flowers. The peony design continues inside the notebook, under the keypad. The notebook also features a complementary embroidered storage sleeve that helps keep the exterior protected while being carried as a clutch, according to HP.

The peony design features a unique blend of Asian and Western cultures, antiquity and modern style, technology and fashion, according to HP's release. The look was inspired by Tam's "China Chic" style, which Tam said represents her personal mantra to live well and be beautiful.

"The peony is the national flower of China. They are beautiful and symbolize prosperity, good fortune and happiness," said Tam in the release. "Their many layers are similar to a modern woman who is as savvy in expressing herself with her personal style as she is with weaving technology into the fabric of her rich and multi-faceted life."

Tam poses with Satjiv Chahil, senior vice president of worldwide marketing, for HP's Personal Systems Group.

"With 'China Chic,' Vivienne Tam reinterpreted traditional Chinese art into a global fashion trend," Chahil said. "With her spring collection, Tam has helped HP take the personal computer from a necessity to a lifestyle and fashion 'must have.'"

HP executives, including Chahil, joined celebrities such as Serena Williams, to the right of Chachil, at Fashion Week. Williams was fresh off her championship win at the U.S. Open.

The HP Vivienne Tam Special Edition notebook is expected to be available early next year. The suggested retail price has not been determined, according to the company.