10. Cisco At Your Service
Cisco considers its partner services programs some of the best, and with good reason: no other vendor in Cisco's weight class offers partners so many moneymaking opportunities around services with so many types of customers.
In 2011, Cisco made a number of moves directly related to services, including the launch of two major services partner programs -- the Integrated Architectures Specialization and Collaborative Professional Services (CPS) -- adding more resources for VARs looking to take advantage of what, in Cisco's estimation, is a $49 billion addressable market.
Cisco also made available a Rules of Engagement document detailing everything from how Cisco wants partners to package services with solutions bundles to the formal escalation process for partners with Cisco services conflicts. With Cisco VARs on average doing 40 percent of their revenue as services, this is a key growth market for the networking titan.