10 Things We Learned At Cisco Partner Summit

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Cisco's Incentive Programs Still Matter

There's a decidedly healthy cross-section of the Cisco channel that makes its money using Cisco's various incentive programs, from the all-important Value Incentive Program (VIP) to the Opportunity Incentive Program (OIP) and the newer Teaming Incentive Program (TIP).

Based on the strength of applause for minor announcements made by Cisco -- it confirmed new OIP and TIP discounts for various Catalyst (left) and Nexus switches -- and the relief from solution providers that Cisco is finally smoothing out TIP's rougher edges at the field level, it's hard to overstate the bearing these programs have on partner profitability.

Photo Credit: Bay Area Event Photography


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