Bon Voyage! 12 Scenes From Cisco's Velocity Event In Cannes

All Together Now

Bruce Klein, senior vice president of Cisco's Worldwide Partner Organization, and Karen Walker, senior vice president of marketing at Cisco (both pictured here), spoke together at Velocity about the importance of breaking down the barrier between sales and marketing teams. To do this, Klein and Walker suggested partners start holding marketing accountable for meeting revenue goals, managing pipelines, and other tasks that have been traditionally and too narrowly associated with sales.