5 Companies That Came To Win

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Salesforce.com Boosts Core CRM Apps With New Sales Tools

Salesforce.com has ambitions to become the go-to vendors for all kinds of cloud technologies. But, vendors with such broad ambitions sometimes stumble by losing sight of their core market.

So, Salesforce gets kudos this week for having launched two add-on applications to its cloud-based CRM platform. While Salesforce offers collaboration apps (Chatter), a development platform (Force.com) and other cloud-based services, its Sales Cloud CRM and sales force automation application remains the company's bread and butter.

The new Data.com and Work.com add-ons are packaged together as the company's Sales Force Accelerator. Data.com helps users find sales lead, customer and business data more quickly, while Work.com helps sales managers motivate and coach sales representatives.


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