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Investor To Juniper: 7 Changes You Should Make Right Now

Hedge fund and Juniper investor Elliott Management is calling for big changes, and significant cost-cuts, at Juniper. Here are 7 steps Elliott Management says Juniper should take now to get back on track.

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Make A Comeback In Service Provider Routing

Elliott Management was blunt in its PDF about Juniper losing "significant market share" in the service providing routing market -- but not all is lost yet, according to the firm.

As Elliott sees it, if Juniper can refocus on its main service provider routing marketing by eliminating the "distraction" caused by its nonrouting R&D projects and "failed efforts" in security and switching, the company could potentially regain the 6 points in market share it's lost in the edge router market since 2005. What's more, Elliott said Juniper could regain the 12 points it's lost in the core routing market since 2005 -- if, again, it can push those "distractions" aside.

According to Elliott's filing, which cited market share data from Infonetics, Juniper's market share in the service provider edge router market in 2005 was 20 percent, compared to 14 percent in 2012. In the service provider core router market, Juniper's market share in 2005 was 36 percent, compared to 24 percent in 2012.

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