8 Best Practices: How AVI-SPL Went From AV Integrator To Services Leader

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4. Think 'Simple'

Some of the ideas that pay off the biggest, Brandofino, seem "stupidly simple" at the start.

Case in point, he said, is AVI-SPL's Block ME product, unveiled in June. Dubbed by AVI-SPL as a "Do Not Disturb" device, Block ME is hardware that can be installed in any videoconferencing room (no programming required) to let users, with the push of a button, block video calls from being launched or received.

"There are a lot of concerns about security and sitting in front of a camera and having people call in," Brandofino said. "It's a simple device, but nobody else has it."

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