Cisco Marketing Velocity 2014: 5 Ways To Make Your Brand Stand Out In A Crowd

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Obsess Over Customer Experience

Companies that successfully stand out in the market, McKain said, always have a relentless focus on the customer experience.

"Every single employee, at some point, should become the chief executive officer of the ultimate customer experience," he told solution providers.

So how do you do that? For starters, McKain said, make the customer experience personal -- after all, your clients are human, too. Secondly, he said, envision what a customer's experience would be like if everything went smoothly, and work endlessly to make that a reality.

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