Cisco Marketing Velocity 2014: 5 Ways To Make Your Brand Stand Out In A Crowd

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Make Clear, Realistic Goals

When it comes to strengthening your brand, or achieving any business objective, in general, it's imperative to write down your goals, McKain said.

"It puts you in a contract not only with your organization, but puts you in a contract with yourself," he said.  

In addition to writing those goals down, McKain said solution providers should always ensure those goals are both specific and realistic. "It should be precisely what you want to achieve from a business standpoint and a personal standpoint," he said.

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