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CRN Exclusive: New Cisco Channel Chief Says 'Change Is In Our Partners' Best Interest'

Cisco's new channel chief, Wendy Bahr, tells CRN what's in store for the partner community and why the opportunities are 'endless' as the industry transforms.

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A New Era Begins

New Cisco channel chief Wendy Bahr says partners need to embrace the changing landscape as the networking giant begins a new era with incoming CEO Chuck Robbins at the helm.

Bahr, a 15-year Cisco veteran, will become the first female channel leader at the company starting July 27, replacing Bruce Klein, senior vice president of Cisco's Worldwide Partner Organization.

Bahr says the partner opportunities are "endless" as the industry transitions from hardware sales to selling software and services to capture recurring revenue, which is why one of her main focuses in her new role is finalizing Cisco's new Software Partner Program, set to launch in the beginning of 2016.

Bahr tells CRN in an exclusive interview what's in store for the partner community during the new era at Cisco.

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