Exclusive Interview: Cisco CEO Chuck Robbins On The Dell-EMC Fallout, Avoiding A VCE Bloodbath And The Need For Apple To Embrace Partners
Steven Burke and Sarah Kuranda
Talk about the Apple relationship. What do you expect to get out of that and how does it work with the channel?
I think you will see a shift. I'm happy to tell [Apple CEO] Tim [Cook] that he needs to get more active with [partners], especially around this announcement and the IBM announcement. There's a few things that I think this really brings. Number one, our customers are asking us ... [for] seamless integration of our video assets with Apple iOS devices. The second is ... creating a world where that iPhone or iOS device is a fully integrated endpoint in the unified collaboration platform just makes sense. That's the second piece of what we've done. The third is ... there's a natural need for us to give native prioritization and traffic management capability at the operating system level. Then, iOS apps you can prioritize over someone watching a cat video in the cube next to you.
Tim's view is that they need to be more enterprise-centric, that they need to respond more to what the enterprises need as these devices have proliferated in the enterprise, and I think it's smart. He's looking for the top players.