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Exclusive: New Cisco Channel Chief Talks Partner Incentives, Dell-EMC And How Apple Fits In The Cisco Channel

Cisco channel chief Wendy Bahr discusses her quest for simplification, the EMC-Dell acquisition and a number of updates to Cisco's partner programs.

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Cisco Channel Chief Looks Ahead

Cisco Systems' new global channel chief, Wendy Bahr, says the networking giant is "amplifying" incentives for channel partners around security, software and collaboration. Partners could also see some elements of the company's recent partnership with Apple be implemented into Cisco's channel program in the future, she said.

Bahr, a 15-year Cisco channel veteran, has spent the past 90 days talking to partners from around the world to get a sense of what they want to see from the networking leader in the digital age. She discussed with CRN in an exclusive interview her strive toward simplification, the Dell-EMC deal, and a number of updates to Cisco's partner programs coming down the pipeline.

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