10 Moneymaking Opportunities For Cisco Partners From Its New DNA
Cisco's New Services-Centric DNA
Cisco is opening the door to an array of new professional services that its channel community can offer customers with the launch of its service-centric Digital Network Architecture (DNA).
DNA is based on automation, virtualization, analytics, managed services and open APIs -- all delivered within the Cisco One Software suite. The San Jose, Calif.-based networking leader is encouraging its 70,000 channel partners to become digital leaders to drive business outcomes for their customers as networking shifts toward software.
"There's an immense amount of professional services opportunity by consulting and working with their customers to architect the right digital network environment," said Nirav Sheth, senior director for Cisco's Americas Partner Organization, in an interview with CRN. "DNA provides a much stronger platform and a continued platform for partners to sell into the lines of businesses, while they continue to win selling into IT."
Sheth breaks down for CRN 10 moneymaking opportunities springing from DNA, including additional rebates, software bundles, a new Capital Easy Pay structure, a free data platform and a host of new recurring-revenue services.