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Q&A: Polycom Execs On Why Partner Opportunity In Collaboration Is At An All-Time High

Polycom's Christopher Jones and Nick Tidd sit down with CRN at the XChange event to discusss new avenues of growth for partners and how the 'millennial challenge' is changing the game.

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How does that push into video, workflow and collaboration affect your approach to partnering?

Jones: If you take a look at our go-to-market model, it's close to 100 percent going through the partner community. I'm a big passionate believer in the idea that the only opportunity we have to scale our business is by building a collaborative partner ecosystem. We have a good running start there. At our Global Partner Summit this past year, there were really three pillars that we had laid out with our partner community: growth, focus and engagement. We had very good feedback with that.

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