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5 Surprising Statistics About Cisco's Channel Strategy

Mark Haranas

Looking Through The Numbers

Cisco prides itself on providing transparency to its solution providers by telling partners where Cisco's technology road map is heading and how to make as much money as possible selling its offerings.

Although the San Jose, Calif.-based networking giant's more than 60,000 channel partners might think they know everything about Cisco's go-to-market strategy, a new report by financial services firm UBS provides in-depth insight on some key statistics that solution provider should know -- such as how many global enterprise customers Cisco sells to directly and exactly how many people are trying to sell Cisco solutions today. Here are the five important takeaways from the UBS report.

 
Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

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