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5 Surprising Statistics About Cisco's Channel Strategy

How many global enterprises does Cisco sell to directly? Exactly how many employees globally are trying to sell Cisco offerings? A new report by UBS sheds light on some figures channel partners need to know.

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2. Focus On Line-Of-Business Executives Is Sharply Increasing

Seventy percent of potential customers who visit Cisco's Executive Briefing Center in San Jose, Calif., are line-of-business executives. The 70 percent in 2016 is up from 30 percent two years ago, when the majority of visitors were from customers' IT organizations.

By selling to line-of-business leaders, partners become more profitable, as senior level executives are swayed more by the business value of a solution than the price, according to UBS.

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